British Biathlon proudly celebrates Jess Arnold, our newest Board Member and Director of Communications and Marketing, whose arrival marks an exciting step forward for the organisation. On International Women’s Day, we recognise a woman bringing clarity, creativity, and strategic insight to a sport ready to grow its reach, identity, and impact.

Jess joins the Board at a pivotal moment. British Biathlon is evolving rapidly, strengthening pathways, elevating performance environments, and increasing visibility on the world stage. Her role is central to this momentum: shaping how the organisation tells its story, connects with communities, and inspires the next generation of athletes and supporters.

A Strategic Communicator With a Passion for Sport

Jess brings a wealth of experience in communications, brand development, and stakeholder engagement. She understands how powerful storytelling can be in transforming public perception, building trust, and creating emotional connection, all essential for a sport as unique and demanding as biathlon.

Her early work with British Biathlon is already helping to:

• Sharpen the organisation’s voice and identity
• Strengthen relationships with athletes, partners, and supporters
• Increase visibility across digital platforms and media
• Build a more cohesive narrative around British Biathlon’s ambitions and achievements

Jess approaches communication not as a broadcast, but as a bridge, connecting people to the sport, the athletes, and the values that define the biathlon community.

Jess’s ability to combine strategic thinking with creative execution makes her a powerful asset in shaping British Biathlon’s future.

Championing Women’s Voices in Sport Leadership

Women remain underrepresented in senior leadership roles across sport, and Jess’s appointment sends a strong message about the direction British Biathlon is taking. She represents a new generation of female leaders, confident, capable, and committed to driving meaningful change.

Her presence on the Board signals to young women and girls: There is space for you in this sport not only on the snow, but in the rooms where decisions are made.

Jess’s leadership helps ensure that British Biathlon’s future is shaped by diverse voices, inclusive thinking, and a commitment to representation at every level.

On International Women’s Day, British Biathlon celebrates Jess Arnold for her vision, her creativity, and her commitment to elevating the sport. She is a leader who listens, who understands the power of narrative, and who brings people together through clarity and connection.

Her work will help define how British Biathlon grows, how it is seen, and how it inspires today and for years to come.